At STRAYA, your trust is our foundation.
We handle your personal data with transparency, respect, and security, in full compliance with privacy laws.

This policy details how we collect, store, and protect your information across our website, wholesale portal, and marketing platforms.

Because the only thing we like transparent — are our lenses.

 

Effective Date: 06/10/2025

1. Introduction

This Privacy Policy (hereinafter, the “Policy”) explains how STRAYA (hereinafter, “STRAYA”, “we”, “our” or “us”) collects, uses, stores, and protects the

personal data of Users (hereinafter, “you”, “your”, or the “User”) when accessing or using the

website www.straya.com (hereinafter, the “Website”), our products, and related services.

STRAYA is committed to safeguarding your privacy and ensuring compliance with

applicable privacy and data protection laws, including but not limited to the Privacy Act

1988 (Cth) (Australia), the General Data Protection Regulation (GDPR) (European

Union), and other relevant frameworks.

By accessing or using our Website and services, you acknowledge that you have read,

understood, and accepted the terms of this Policy.

 

2. Data We Collect

STRAYA may collect and process the following categories of personal data:

(a) Information You Provide Directly

• Name, surname, and contact details (email, phone number, address).

• Account registration details (username, password).

• Payment details (billing address, transaction information, but never full credit card

numbers stored directly).

• Customer service inquiries, survey responses, and feedback.

(b) Information Collected Automatically

• Device and browser information (IP address, operating system, device type).

• Log data (pages visited, time spent, clicks, error reports).

• Location data (approximate geolocation via IP or GPS, when enabled).

• Cookies and similar technologies (see our Cookie Policy).

(c) Information from Third Parties

• Data from social media platforms (when signing in via Google, Facebook, etc.).

• Analytics providers (e.g., Google Analytics, Meta/Facebook Pixel).• Business partners and payment processors.

 

3. Purpose of Data Processing

We use personal data for the following purposes:

1. 2. 3. 4. 5. 6. 7. Service delivery: to provide access to our Website, services, and customer support.

Account management: to create, maintain, and secure User accounts.

Payment processing: to manage transactions, billing, and fraud prevention.

Personalization: to tailor User experience, remember preferences, and provide

targeted recommendations.

Marketing and communications: to send newsletters, promotions, and relevant

updates (where legally permitted).

Analytics and improvement: to monitor Website usage, detect technical issues, and

improve functionality.

Legal compliance: to meet regulatory obligations and respond to lawful requests

from authorities.

 

4. Legal Basis for Processing

Depending on the applicable jurisdiction, STRAYA processes personal data based on:

• Contractual necessity: to provide requested services.

• Legitimate interest: to ensure Website security, prevent fraud, and improve our

offerings.

• User consent: for marketing communications, cookies, and optional features.

• Legal obligations: to comply with laws, tax requirements, and governmental

requests.

 

5. Sharing of Personal Data

STRAYA does not sell your personal data. However, we may share data with:

• Service providers: hosting, analytics, IT support, and customer service tools.

• Payment processors: to process secure transactions and prevent fraud.

• Business partners: when jointly providing services or promotions.

• Authorities: when legally required to comply with laws or investigations.

All third parties are required to implement appropriate safeguards and use data solely for the

agreed purposes.

 

6. International Data Transfers

Some of our service providers may be located outside Australia (e.g., in the United States or

the European Union). When transferring data internationally, STRAYA ensures compliance

with applicable laws by:

• Using Standard Contractual Clauses (SCCs) approved by the European

Commission.

• Ensuring providers are certified under recognized frameworks (e.g., EU–US Data

Privacy Framework).

 

7. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this Policy,

unless a longer retention period is required by law. Specifically:

• Account data: kept until account deletion.

• Transaction records: retained for up to 7 years (for tax and accounting compliance).

• Marketing data: retained until consent is withdrawn.

 

8. Security of Personal Data

STRAYA implements appropriate technical and organizational measures to protect data

against unauthorized access, alteration, disclosure, or destruction. Safeguards include:

• Encryption (SSL/TLS) for data in transit.

• Access controls and authentication measures.

• Regular security audits and monitoring.

• Secure data storage with trusted providers.

⚠ While we take every reasonable step to protect your data, no system is 100% secure. Users

are encouraged to use strong passwords and protect their login credentials.

 

9. User Rights

Depending on applicable law (e.g., GDPR, CCPA), Users may exercise the following rights:

• Right of access: obtain a copy of your personal data.

• Right to rectification: correct inaccurate or incomplete information.

• Right to erasure (“right to be forgotten”).

• Right to restrict processing in certain circumstances.

• Right to data portability: request data in a structured, machine-readable format.• Right to object to processing, including direct marketing.

• Right to withdraw consent at any time.

To exercise these rights, Users may contact STRAYA at strayasunglasses@gmail.com

 

10. Children’s Privacy

Our Website and services are not intended for children under 16 years of age. STRAYA does

not knowingly collect personal data from minors. If we discover such collection has occurred,

we will promptly delete the data.

 

11. Third-Party Links

The Website may contain links to third-party websites. STRAYA is not responsible for the

privacy practices, policies, or content of those external sites. Users are encouraged to review

their policies before providing personal data.

 

12. Changes to this Policy

STRAYA reserves the right to update or modify this Policy at any time in response to legal,

technical, or business changes.

• Minor updates: reflected immediately on the Website.

• Material changes: communicated via the Website and, when appropriate, via direct

User notification.

 

13. Contact Us

For questions, concerns, or requests regarding this Policy or your personal data, please

contact us at:

STRAYA

📍 Brisbane, Australia

📧 Email: strayasunglasses@gmail.com